There’s nothing more rewarding than seing people invest their valuable money on a piece of art you created, to put on their wall so they can look at it every single day. Seeing your hard work becoming physical, materialized as fine art is truly special. And the feeling of being recognized as a fine artist is also quite fulfilling.

This course describes the steps I understand a photographer should take to be able to sell their photographs as physical artworks, from marketing strategies to artwork production. Its content was defined based on my practical experience producing and selling my art, my practical experience working with business administration and process management, the many hours I spent studing and analysing marketing techniques, and the valuable teorical knowledge I aquired on my MBA post-graduate degree on business management.

Roadmap

• Introduction
  • What is Fine Art?

• Marketing – The Basics
  • Some basic concepts of marketing;
  • Marketing framework;
  • Marketing strategy;
  • Marketing tatics;
  • Marketing operation;
  • Personal branding;

• Marketing – The Fine Art Market
  • The Art Market;
  • The Interior Design Market;
  • The Players;
  • Third party fine art companies;
  • Potential Clients.

• Marketing – The Virtual Presence;
  • Website;
  • Blogging;
  • SEO;
  • Social networks;
  • Instagram good practices;
  • Promoting your work on Instagram Ads;
  • Promoting your work on Facebook Ads;

• Marketing – Networking and Partnerships
  • Architects / interior designers;
  • Interior design stores;
  • Art galleries;
  • Influencers.

• Artwork Production – The File
  • A glance at capturing images with fine detail;
  • A glance at general post-processing good practices;
  • Fine detail post-processing;
  • Image interpolation;
  • Calculating the maximum printing size.

• Artwork Production – The Print
  • Paper types and characteristics;
  • Canvas types and characteristics;
  • Acrylic print;
  • Other printing materials.

• Artwork Production – The Frame
  • Hard materials to fixate paper prints;
  • Canvas mounting;
  • Frames;
  • Glass.

• Artwork Production – The Final Piece
  • Defining limited editions;
  • Certificates of authenticity;
  • Artwork identifications;
  • Signing;
  • Database management.

• Seling Artworks – Pricing
  • Obtaining production cost estimations;
  • Variables that affect price;
  • Pricing methods and logics;
  • Automating your pricing workflow;
  • Pricing for different regions and countries.

• Selling Artworks – Virtual Simulations
  • Interior design harmonization;
  • Photographing the interiour and taking measurements;
  • Virtual simulation techniques and workflows;
  • Oblique virtual simulations;
  • Dealing with objects blocking the wall;
  • Warnings about potential after sales problems.

• Selling Artworks – Sales Management
  • Communication channels;
  • Dealing with the client;
  • Whats App for Business;
  • Shipping logistics of prints;
  • Shipping logistics of framed artworks;
  • After sales.

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This course is currently not open.

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