–

This course is currently not open.

If you are interested, register your email in the form below to be notified when the next issue opens.

–

This course describes the steps I understand a photographer should take to be able to sell their photographs as physical artworks, from marketing strategies to artwork production. Its content was defined based on my practical experience producing and selling my art, my practical experience working with business administration and process management, the many hours I spent studing and analysing marketing techniques, and the valuable teorical knowledge I aquired on my MBA post-graduate degree on business management.

Roadmap

• Introduction
  • What is Fine Art?

• Marketing – The Basics
  • Some basic concepts of marketing;
  • Marketing framework;
  • Marketing strategy;
  • Marketing tatics;
  • Marketing operation;
  • Personal branding;

• Marketing – The Fine Art Market
  • The Art Market;
  • The Interior Design Market;
  • The Players;
  • Third party fine art companies;
  • Potential Clients.

• Marketing – The Virtual Presence;
  • Website;
  • Blogging;
  • SEO;
  • Social networks;
  • Instagram good practices;
  • Promoting your work on Instagram Ads;
  • Promoting your work on Facebook Ads;

• Marketing – Networking and Partnerships
  • Architects / interior designers;
  • Interior design stores;
  • Art galleries;
  • Influencers.

• Artwork Production – The File
  • A glance at capturing images with fine detail;
  • A glance at general post-processing good practices;
  • Fine detail post-processing;
  • Image interpolation;
  • Calculating the maximum printing size.

• Artwork Production – The Print
  • Paper types and characteristics;
  • Canvas types and characteristics;
  • Acrylic print;
  • Other printing materials.

• Artwork Production – The Frame
  • Hard materials to fixate paper prints;
  • Canvas mounting;
  • Frames;
  • Glass.

• Artwork Production – The Final Piece
  • Defining limited editions;
  • Certificates of authenticity;
  • Artwork identifications;
  • Signing;
  • Database management.

• Seling Artworks – Pricing
  • Obtaining production cost estimations;
  • Variables that affect price;
  • Pricing methods and logics;
  • Automating your pricing workflow;
  • Pricing for different regions and countries.

• Selling Artworks – Virtual Simulations
  • Interior design harmonization;
  • Photographing the interiour and taking measurements;
  • Virtual simulation techniques and workflows;
  • Oblique virtual simulations;
  • Dealing with objects blocking the wall;
  • Warnings about potential after sales problems.

• Selling Artworks – Sales Management
  • Communication channels;
  • Dealing with the client;
  • Whats App for Business;
  • Shipping logistics of prints;
  • Shipping logistics of framed artworks;
  • After sales.

–

This course is currently not open.

If you are interested, register your email in the form below to be notified when the next issue opens.

–

The content of this course comes from my practical experience, my theoretical studies and, specially, the long and intense mentoring I received from my father Roberto Murta, who happens to be an outstanding old school nature photographer.

• Equipment
  • Camera;
  • Lens;
  • Extension tubes;
  • Flash systems;
  • Studio lighs and lighting systems;
  • Tripods;
  • Other.

• Macro Photography on the Field
  • Safety and risk analysis;
  • Planning;
  • Methods and Tips

• Macro Photography in the Studio
  • Safety and risk analysis;
  • Techniques and Tips.

• The Pants and Fungi
  • Safety and risk analysis
  • Appealing approaches;
  • Techniques and Tips.

• The Invertebrates
  • Safety and risk analysis
  • Appealing approaches;
  • Techniques and Tips.

• The Frogs
  • Safety and risk analysis
  • Appealing approaches;
  • Techniques and Tips.

• The Reptiles
  • Safety and risk analysis
  • Appealing approaches;
  • Techniques and Tips.

• Post-processing Tips for Macro Photography

–

This course is currently not open.

If you are interested, register your email in the form below to be notified when the next issue opens.

–

• Why you Should Shoot Panos

• Gear for Panos
  • Camera;
  • Lenses;
  • Tripod;
  • Panoramic Head;
  • Filters.

• Planning the Capture
  • Scouting for panos;
  • Training your mind to see what your eyes can’t;
  • Framing and composing.

• Captuting the Panorama
  • Understanding and using a panoramic head;
  • Capturing techniques;
  • 360º Panoramas;
  • The basis of drone panoramas;
  • Bracketing for HDR-Panoramas;
  • Main problems and how to avoid them.

• Merging the Panorama
  • Understanding projections;
  • Using Adobe Lightroom
    • – settings;
    • – merging Panorama;
    • – merging HDR-Panorama;
    • – Main problems and how to avoid them.
      
  • Adobe Photoshop
    • – settings;
    • – merging Panorama;
    • – merging HDR-Panorama;
    • – Main problems and how to avoid them.
      
  • PTGui
    • – preparing images;
    • – understanding PTGui;
    • – refining reference points;
    • – working with masks;
    • – creating the frame in Panorama Editor;
    • – merging HDR-Panoramas;
    • – Exportation settings.

• Post-Processing the Panorama
  • PC minimum configuration needed for post-processing panoramas;
  • General specific techniques for post-processing panoramas;
  • Dealing with deformation on Adobe Photoshop;
  • Correcting merging panorama imperfections on Adobe Photoshop;
  • Correcting HDR imperfections on Adobe Photoshop.

–

This course is currently not open.

If you are interested, register your email in the form below to be notified when the next issue opens.

–

–

This course is currently not open.

If you are interested, register your email in the form below to be notified when the next issue opens.

–

• PART ONE – Field Planning
  • A glance at landscape photography hotspots in the world;
  • Understanding and acquiring landscape photography gear;
  • Understanding and acquiring treking gear;
  • Prospecting outstanding natural beautiful lands on the web;
  • Landscape hunting apps and websites;
  • Satellite images and remote sensing;
  • Planning your trip.

• PART TWO – Landscape Hunting in the Field
  • Basic safety instructions;
  • Navigation apps and good practices;
  • Field photography apps and good practices;
  • Planning your treking routes;
  • Searching the best light;
  • Terrain scouting;
  • Detailed scouting.

• PART THREE – Capturing the Lands
  • Wide angle
    • – Gear sets and gear settings;
    • – Basic techniques;
    • – Image focus;
      
  • Tele photos;
    • – Gear sets and gear settings;
    • – Basic techniques;
    • – Image focus;
      
  • The basics of capturing panoramas;
  • Capturing HDR;
  • Focus staking;
  • Using polarized filters;
  • Using ND filters;
  • Astrophotography.

–

This course is currently not open.

If you are interested, register your email in the form below to be notified when the next issue opens.

–